We are excited to share that the Recreational Boating and Leadership Council New Market Task Force (of which we are members) continues to make strides with promoting boating to new segments across the U.S.
In 2016, a subgroup of the task force worked on an educational training module. The module was first presented in November at the Marine Marketers of America luncheon during the Fort Lauderdale International Boat Show. The module was also presented at the Marine Dealer Conference & Expo during the State of the Industry luncheon.
Boating Industry will be hosting a webinar, "Proven Strategies for Engaging New Markets," at 2 p.m. EST on Jan. 5, delivered by NMMA President Thom Dammrich, which will cover all of the statistics and best practices outlined in the training module. An archive of the webinar will be available on the Boating Industry and RBLC websites. The module will also be presented at the International Marina and Boatyard Conference on Jan. 25 at a combined keynote and conference session.
Please click on the link to learn more!!